ADDEE: built for the long run.
Most AI engagements have a clear beginning and an abrupt end. ADDEE is designed differently. Every stage feeds into the next, and EVOLVE loops back into Assess, creating a continuous improvement cycle rather than a one-time intervention.
Five stages. One continuous loop.
What actually happens at each stage.
No stage is a formality. Each one has a defined output that feeds directly into the next.
Assess
Understand your operations, your team, and your genuine readiness before anything is proposed. No assumptions, no templates, no generic industry playbook applied to your business without checking it actually fits.
- Discovery session with your key stakeholders
- Operations and workflow mapping across core business functions
- AI readiness scoring across people, process, data, governance, and technology
- Three to five priority use cases identified, with honest effort and value estimates
Design
Architect the right solution collaboratively with your team: tools, automations, governance structures, and how everything integrates with what you already use. Nothing gets built until the design is agreed in writing.
- Solution architecture scoped against your SIGNAL findings
- Tool and platform selection, with a clear rationale for each choice
- Governance framework designed alongside the technical build, not bolted on afterwards
- A written proposal with defined deliverables, timeline, and price before work begins
Deliver
Build and implement with precision. Fast, but never at the expense of quality or governance. You get regular updates throughout, not a single reveal at the end.
- Development against the agreed design, with milestone check-ins
- Testing against real-world scenarios, not just happy-path demos
- Security and governance controls built in from the first commit, not retrofitted
- A working system, not a prototype dressed up as a finished product
Embed
Train your people, document your systems, and make the new way of working a genuine part of how your business runs day to day. A system nobody uses is a wasted investment, so this stage gets real time and attention.
- Hands-on training sessions for your team, not a video link and a PDF
- Full documentation so the knowledge survives staff turnover
- A defined handover, with clear ownership of every account and system
- An initial adoption check-in, typically two to four weeks after go-live
EVOLVE
Monitor, optimise, and iterate. EVOLVE loops back into Assess, so your business gets a re-measured SIGNAL score and a fresh, honest look at what should happen next, rather than being left to work it out alone.
- Monthly performance review of what is working and what is not
- AI system optimisation as tools and models genuinely improve
- New use case identification as your business grows or changes direction
- Quarterly SIGNAL review: a lighter re-assessment that resets priorities
Every ADDEE cycle starts with SIGNAL.
You cannot design a solution to a problem you have not properly assessed. SIGNAL is the fixed-fee entry point that makes the rest of ADDEE possible.